Top 5 trends in coaching for 2020
Updated: Dec 18, 2019
As a coach, you are probably always searching for new ways to attract and retain your clients. Creating value for them is part of your business and this is why it is so important for you to understand the latest trends in your profession. In this short article, we will talk about the latest trends in coaching and how they will affect the relationship between the coach and the client.
1. The demand for e-coaching will continue to grow
As our lives become busier and busier, the demand for remote coaching will continue to grow in the next couple of years. However, many coaches still do not consider this huge opportunity. Most of the time, it is due to the lack of resources as they do not have the proper tools, nor the digital skills to develop this part of the business. Another aspect which can be considered as a road block for e-coaching is the monetisation of these remote services. As a matter of fact, if the coaches do not use the right tools, it can easily become a mess in terms of billing and administration. It is the case for coaches that are giving advices and reviewing videos of their clients through Whatsapp, for instance. Fortunately, there are existing tools such as Katapult which removes many of the burdens a coach has when first starting e-coaching.
2. The come-back of human interaction
We have seen with the rise and fall of many fitness apps that it takes more than just an algorithm to motivate people in the long run. That is why many people have begun to realize that human interaction in the field of fitness is irreplaceable. However, technology still has a role to play as it can facilitate the interactions between humans even though they are not at the same place at the same time. In the Katapult app, we have integrated a completely secured chat where the coach and the client can safely interact therefore motivating the client to make an effort in order to reach his goals.
"Human interaction in the field of fitness is irreplaceable "
3. Growing demand for personalisation and the rise of automation
Each human being is very different from another and that is why it is so important to adapt the training and techniques used for each individual. Clients also understand this and are now asking for more personalized routines depending on their physique, their goals, motivation levels, mood, etc. It can easily represent a huge amount of work for the coach who not only has to create workouts but also to make sure that they adapt to each of his clients. Again, this is where technology can come into play to facilitate the process of creation. In the Katapult web app, you can create programmes that adapt to each of the individuals depending on criteria that the coach has selected such as age, VMA, BMI, etc. Whenever the programmes are sent are then automatically adapted to the characteristics of the client.
4. Results tracking
Now that everyone has access to digital tools, it also becomes easier for a coach to monitor and track the progress of its clients. And this comes along at just the right time as people are now looking for results, FAST. You can blame social media and their before and after pictures which aim is to always sell more of these so-called "highly efficient" programmes. Therefore, coaches should remember that their clients are not paying them for the process, but above all, the transformation they bring to their lives.
5. Social Media Marketing will continue to be a client-driver
Log on to Instagram and chances are at least one of your friends or the people you follow has posted a photo of his or her workout regime or healthy meals. Instagram, being all about aesthetics and visuals is the perfect place for a coach to market his services or promote the results of his clients. Those who have understood this early on already see the huge benefits that come with online popularity.
So do not stay behind and stay on track with the latest trends to grow your business efficiently!
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